It's more

 than a brand

1

Fueling a movement.

This isn’t just about selling supplements; it’s about fueling a mindset

From the Himalayas to the gym floors of Kathmandu, we’re fueling a new era of Nepali strength, endurance, and pride. It is a movement by Nepalis, for Nepalis—where goals are chased, limits are smashed, and victories are celebrated together. Are you in?

2

Science based.

We blend world-class research with Nepali resilience, crafting next-gen formulas designed for our athletes, our climate, and our unstoppable spirit.

No outdated imports – just smart, locally tailored nutrition to power your hustle, whether you’re lifting in Biratnagar or sprinting in Pokhara.

3

Just greatness.

If it’s not clean, potent, and worthy of a Nepali champion, it doesn’t make the cut.

We source rigorously, test relentlessly, and deliver only the best – because Nepal’s fitness revolution deserves nothing less. No shortcuts. No excuses. Just real results for real warriors.

JIRI SUSTAINABILITY FUND

We proudly contribute 1% of our annual sales to support eco-farming initiatives in Nepal.

1

%

For the Plant

JIRI SUSTAINABILITY FUND

We proudly contribute 1% of our annual sales to support eco-farming initiatives in Nepal.

1

%

For the
Plant

About JIRI Nutition

Jiri Nutrition is a tribute to the adventurers, dreamers, and achievers who dare to chase greatness. Inspired by Jiri, the historic mountain town that once served as the gateway to Mount Everest, our brand embodies resilience, determination, and the relentless pursuit of higher goals.

The name "Jiri" reminds us that every journey, no matter how monumental, begins with a single step. Our mantra, "Climb Higher," reflects the spirit of pushing boundaries, embracing challenges, and finding strength in every ascent.

At Jiri Nutrition, we fuel your path to the summit—whether it's the gym, the trail, or life's toughest peaks. This is your time. Climb higher.

Formulated For

More.

Driven by deeper research. smarter innovation. relentless attention to detail—from the first taste to the lasting impact. Because the more we give, the more you're empowered to achieve.

MEssage from CEO

Namaste,

At Jiri Nutrition, we believe that the power of nutrition goes beyond borders. Having travelled across 50+ countries and spent 18+ years in the USA, I have witness firsthand how science-backed nutrition can transform lives.

My journey from himalayas of Nepal to career on wall street in New York City, has fueled a vision - to bring world-class, scientifically formulated nutrition to Nepal while celebrating our rich heritage.

Jiri Nutrition is more than just a brand; it’s a movement. We combine the best of American research with the purity of Nepal’s natural resources to create products that empower individuals to live healthier, stronger lives.

My goal is simple: to elevate Nepal onto the global stage of health and fitness with nutrition solutions that meet international standards.

With clean, sustainable products and a pledge to give back, I’m here to help you conquer your peaks. Let’s rise together.